PREMIUM acquired a residential building site at East Side Gallery, one of Berlin’s most dynamic and cultural districts. Purchased from internationally renowned sports and entertainment agency Anschutz Entertainment Group (AEG), the site is directly adjacent to the Mercedes-Benz Arena.
Covering 3,400 m², the plot is part of the so-called Anschutz grounds, situated by the famous wall of art commemorating the end of the Berlin Wall and adjacent to the banks of the river Spree. The grounds are being developed into a vibrant mixed-use district, including offices, a hotel, restaurants and a shopping centre. The East Side Gallery stretches between the highly desirable residential areas of Friedrichshain and Kreuzberg, running along the Spree river and offering a lively urban blend of residential buildings, offices and entertainment, and tourist attractions.
The new PREMIUM residential building PURE will complete this urban and creative centre in the German capital. Tapping the expertise of renowned Berlin architecture firm Hemprich Tophof, the design and modern architecture of the new building will appeal to those who work here and value this recently created urban living area, offering a contemporary lifestyle. Aimed at predominantly young, creative and urban professionals, and small households, the planned building will offer some 200 apartments.
The PREMIUM project, created to suit this exceptional area and its residents, will not only fulfil the district’s residential needs, providing approximately 12,000 m² of living space, but also the need for a mix of residential buildings. This new project will complete the redevelopment of the East Side Gallery district.
-
06 May
2019Start of construction at the East Side Gallery
With the symbolic ground-breaking ceremony at the beginning of May 2019 the PREMIUM Group heralded the start of construction on another attractive new construction project in a unique location. PURE comprises 185 apartments, 13 serviced apartments and four commercial units. In addition to the concierge, underground car park and exclusive interior, the future owners can expect a 500 square metre garden in the closed inner courtyard. Completion is scheduled for summer 2021. With PURE the PREMIUM group closes the last building gap at the citizen of Berlin East Side Gallery.
-
01 Aug
2018Sales launch of PURE at the East Side Gallery
In Berlin, PREMIUM is building an exclusive residential building with a total of 185 apartments, 13 serviced apartments + 3 commercial spaces on the ground floor & 56 underground parking spaces. The distribution of the high-quality and modern apartments started in september 2018. Exclusive partner for the sale is ZIEGERT - Bank- und Immobilienconsulting GmbH, a renowned and local distributor in Berlin with best market knowledge.
Further information about the project: www.pure-living.berlin
